Any readers who have student grandchildren (great grandchildren?!) studying Social Science and the like, who are stuck re their PhD Thesis? Well, I may have the answer here – pass it on!
Forget the generations so often referred to in the media these days (why?!) – you know, the Baby Boomers, Generation X, the Millennials, Generation Z (your grandchildren will be in one of the latter two). Popular belief is that we are defined by our generation category (I’m a Boomer, btw [this modern text abbreviation designed to make me look a ‘cool, Boomer!]), but, and here’s the PhD Thesis bit – I wonder if we are actually defined by the TV programmes we watched as children?
Who remembers ‘Watch With Mother’ and the ‘Flowerpot Men’ – maturing(?) to ‘Blue Peter’, ‘My Favourite Martian’ and ‘Mr. Ed’? If you do, well you’re with me – Boomer through and through! However, if your go-to programme was ‘Tractor Ted’, well, you’re a lot younger – for a start, and likely to have a wholly different consumer profile.
Colin Harkness Facebook; @colinonwine Twitter
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